The WWE is running one of its most exciting (return) promos ever - The Code. All the buzz says that it is the return of Y2J - the Ayatollah of Rock 'n Rolla - King of the World - Chris Jericho to Sports Entertainment. Along with the buzz of his imminent return, something is missing. Chris "Jericho" Irvine has a new book coming out and there is no press about it on WWE.com. This is understandable, but still unfortunate. ...
It is understandable that the WWE wouldn't promote the book for 2 reasons. Number one, Chris is not an active wrestler with the WWE. With the mystery of his return still remaining a mystery, why blow it with even 1 appearance to promote his book. He can do that after he come back. Number two, and this is a big one, it is not a WWE book. This book is being released by Hachette Book Group, which I believe is a subsidiary of Time Warner.
I say that it is unfortunate that Jericho's book isn't being promoted at WWE events only because there may be some wrestling fans who might miss out on a great book otherwise. It seems to be doing well with whatever promotion is being put into it though. According to ChrisJericho.com it debuted at number 22 on the New York Times best seller list and has been number one in Amazon.com's biographies section as a preorder.
From what I've heard, it is a really good book for wrestling fans and non-wrestling fans alike. But now you have a chance to see for yourself. An excerpt from the books first chapter is available online. I'll leave you with a quote from the excerpt:
Originally posted by Chris Jericho:
Even as I got older, I was a firm believer that wrestling was one hundred percent legit.
Wrestling was my passion and my dream as a kid and it still is. I still love wrestling and I’m still a fan, and I feel obliged to help the business out through trying times.
Does he mean to Save_Us?