If you've been following my JAMM posts since my old my.opera blog, you might have seen me post about Jason Latimer in the past. Today's JAMM post isn't just about him but about some alternate ways that we can experience magic in our everyday lives - advertising and promotion. Recently Jason worked with Buick on the campaign for the new Buick Verano. In the advertising Jason got to use some of his magic on screen to get across the idea of hidden keys. [youtube http://www.youtube.com/watch?v=GrhSE8g7Qhg&w=640&h=390] [ad#Ellusionist] In a more subtle bit of magic, Latimer's team also built the magic into the reveal of new car. See if you can spot the magic ;) [youtube http://www.youtube.com/watch?v=g0Lq6739x6U&w=640&h=390] If you've seen or been a part of any great uses of magic other than a straight magic performance I'd love to hear it. If you have any questions or comments about the videos above please put them into the comments below.