Just Another Magic Monday - Jason Latimer and Buick

If you've been following my JAMM posts since my old my.opera blog, you might have seen me post about Jason Latimer in the past. Today's JAMM post isn't just about him but about some alternate ways that we can experience magic in our everyday lives - advertising and promotion. Recently Jason worked with Buick on the campaign for the new Buick Verano. In the advertising Jason got to use some of his magic on screen to get across the idea of hidden keys. [youtube http://www.youtube.com/watch?v=GrhSE8g7Qhg&w=640&h=390] [ad#Ellusionist] In a more subtle bit of magic, Latimer's team also built the magic into the reveal of new car. See if you can spot the magic ;) [youtube http://www.youtube.com/watch?v=g0Lq6739x6U&w=640&h=390] If you've seen or been a part of any great uses of magic other than a straight magic performance I'd love to hear it. If you have any questions or comments about the videos above please put them into the comments below.

If you like what you are reading please follow me on twitter and/or follow my RSS feed. Also, please connect with me via google friend connect. Thanks for reading.

- Deacon

Just Another Magic Monday: cups and balls

It's been a while since I've posted anything so I figured my Birthday is on a Monday why not start back with a JAMM post. I have a friend in the office whose dad is a Magician and he has said several times that the cups and balls is his favorite routine. Last week I had the pleasure of seeing a great cups and balls routine by Michael Ammar at a seminar hosted by my magic club. So, without further ado, here are three different version of the cups and balls starring Jason Latimer, Michael Ammar and Penn & Teller. ...

Just Another Magic Monday: Close-up Magic

It's been a while since I've shared anything, let alone magic, so here is my first JAMM post of 2009. The following is a BBC special on close up magic. Lots of great magicians are interviewed and many great pieces of magic are performed. Well worth the time to watch it. ...

Just Another Magic Monday: Jason Latimer & LASERs

At this point in my life LASERs are a little passé. As a kid they were so cool but now you can hold them in your hand, attach them to your keychain, annoy people in movie theaters and of course many forms of physical media still use them for playback. Leave it to magic to bring back the awe inspiring vision of LASERs. ...

The following is a great LASER routine by Jason Latimer. He looks like he is having a lot of fun by the humor he mixes into this performance. LASERs, comedy and magic are good. If only we could somehow add professional wrestling into the mix...